{"id":6497,"date":"2022-09-28T23:12:50","date_gmt":"2022-09-29T02:12:50","guid":{"rendered":"https:\/\/consultoriamult.com.br\/blog\/?p=6497"},"modified":"2023-06-03T22:41:27","modified_gmt":"2023-06-04T01:41:27","slug":"estudo-da-composicao-dos-cosmeticos","status":"publish","type":"post","link":"https:\/\/consultoriamult.com.br\/blog\/estudo-da-composicao-dos-cosmeticos\/","title":{"rendered":"Estudo da composi\u00e7\u00e3o dos cosm\u00e9ticos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6497\" class=\"elementor elementor-6497\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66e40518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66e40518\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491201cc\" data-id=\"491201cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0a48fc elementor-widget elementor-widget-text-editor\" data-id=\"3d0a48fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7235 size-large\" src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855-1024x682.jpeg\" alt=\"assorted eye shadow and blusher palette\" width=\"640\" height=\"426\" srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855-1024x682.jpeg 1024w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855-300x200.jpeg 300w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855-768x512.jpeg 768w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855-1536x1024.jpeg 1536w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855-750x500.jpeg 750w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2022\/09\/pexels-photo-2113855.jpeg 1880w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\u00a0<\/p>\n<p>Batons, sabonetes l\u00edquidos, cremes, shampoos, delineadores. Esses s\u00e3o apenas alguns dos exemplos dos mais diversos tipos de cosm\u00e9ticos amados pelos brasileiros. O sucesso dessa <strong>ind\u00fastria da beleza<\/strong> se deve ao desejo inerente ao povo brasileiro de <strong>cuidar da apar\u00eancia<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Com o grande sucesso <a href=\"https:\/\/consultoriamult.com.br\/blog\/coisas-fazer-na-sua-producao-de-cosmeticos\/\">desse tipo de empreendedorismo<\/a>, \u00e9 razo\u00e1vel imaginar que o mercado tamb\u00e9m seja <strong>extremamente competitivo<\/strong>. De fato, com grandes nomes j\u00e1 consolidados, como Natura, Avon, O Botic\u00e1rio, \u00e9 preciso sempre <strong>se especializar para ser competitivo<\/strong>. Pensando nisso, a nossa cliente procurou a Mult para entender sobre alguns<strong> <a href=\"https:\/\/consultoriamult.com.br\/blog\/principais-ativos-cosmeticos\/\">tipos de cosm\u00e9ticos<\/a> e as fun\u00e7\u00f5es de cada um dos componentes presentes neles<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Assim, iniciamos o projeto, que se baseou no estudo da Base facial l\u00edquida, Sombra compacta, <a href=\"https:\/\/consultoriamult.com.br\/blog\/como-e-feito-o-batom-labial\/\">Batom<\/a> l\u00edquido, Batom bala, Lo\u00e7\u00e3o corporal, R\u00edmel, Shampoo, Condicionador, Sabonete L\u00edquido, Delineador.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Sobre o projeto<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Pesquisa <\/strong><strong>bibliogr\u00e1fica\u00a0<\/strong><\/h3>\n<h3><img decoding=\"async\" class=\"wp-image-7048 alignright lazyload\" style=\"--smush-placeholder-width: 85px; --smush-placeholder-aspect-ratio: 85\/84;font-size: 16px;\" data-src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527.png\" alt=\"\" width=\"85\" height=\"84\" data-srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527.png 263w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527-150x150.png 150w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527-250x250.png 250w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527-174x174.png 174w\" data-sizes=\"(max-width: 85px) 100vw, 85px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"wp-image-7048 alignright\" style=\"font-size: 16px;\" src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527.png\" alt=\"\" width=\"85\" height=\"84\" srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527.png 263w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527-150x150.png 150w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527-250x250.png 250w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222527-174x174.png 174w\" sizes=\"(max-width: 85px) 100vw, 85px\" \/><\/noscript><\/h3>\n<p><\/p>\n<p><\/p>\n<p>A partir da escolha dos 11 cosm\u00e9ticos, iniciou-se a primeira etapa do nosso projeto. Assim, <strong>elencamos diversas grandes marcas<\/strong> consolidadas nesse mercado. Nessa pesquisa inicial, a equipe atentou-se a levantar informa\u00e7\u00f5es relevantes, como pre\u00e7os, componentes, aditivos utilizados.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>Com todas essas informa\u00e7\u00f5es em m\u00e3os, foram constru\u00eddas <strong>tabelas que facilitaram a visualiza\u00e7\u00e3o e acesso da cliente a essas pesquisas<\/strong>. Al\u00e9m de est\u00e9ticas, elas continham um rico compilado de informa\u00e7\u00f5es cuja proposta \u00e9 servir de um <strong>guia de consulta r\u00e1pido<\/strong> e pr\u00e1tico para a cliente.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><b>Estudo de componentes e aditivos <img decoding=\"async\" class=\"wp-image-7049 alignright lazyload\" data-src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629.png\" alt=\"\" width=\"90\" height=\"89\" data-srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629.png 274w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629-150x150.png 150w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629-250x250.png 250w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629-174x174.png 174w\" data-sizes=\"(max-width: 90px) 100vw, 90px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 90px; --smush-placeholder-aspect-ratio: 90\/89;\" \/><noscript><img decoding=\"async\" class=\"wp-image-7049 alignright\" src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629.png\" alt=\"\" width=\"90\" height=\"89\" srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629.png 274w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629-150x150.png 150w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629-250x250.png 250w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222629-174x174.png 174w\" sizes=\"(max-width: 90px) 100vw, 90px\" \/><\/noscript><\/b><\/h3>\n<p><\/p>\n<p><\/p>\n<p>A partir da <strong>Pesquisa Bibliogr\u00e1fica<\/strong> dos produtos, foi poss\u00edvel <strong>determinar os componentes<\/strong> de cada um dos produtos e marcas pesquisadas. \u00c9 interessante ressaltar que cada <strong>marca tem a sua pr\u00f3pria formula\u00e7\u00e3o<\/strong> e, por isso, os mesmos produtos possu\u00edam <strong>diferentes composi\u00e7\u00f5es<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Dessa forma, estudamos as <strong>fun\u00e7\u00f5es ingredientes dos cosm\u00e9ticos<\/strong> no <a href=\"https:\/\/consultoriamult.com.br\/blog\/case-amanter-ativos-cosmeticos\/\">produto final<\/a> separadamente e evidenciamos os grupos em que se encontram, isso \u00e9, tensoativos, conservantes, emulsificantes. Novamente, utilizamos recursos est\u00e9ticos, como <strong>resumos visuais<\/strong>, para exemplificar e tornar a leitura e busca por informa\u00e7\u00f5es, por parte da cliente, <strong>mais f\u00e1cil e did\u00e1tica.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Estudo de normas <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7050 alignright lazyload\" data-src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708.png\" alt=\"\" width=\"80\" height=\"81\" data-srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708.png 260w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708-150x150.png 150w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708-250x250.png 250w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708-174x174.png 174w\" data-sizes=\"(max-width: 80px) 100vw, 80px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/81;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7050 alignright\" src=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708.png\" alt=\"\" width=\"80\" height=\"81\" srcset=\"https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708.png 260w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708-150x150.png 150w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708-250x250.png 250w, https:\/\/consultoriamult.com.br\/blog\/wp-content\/uploads\/2023\/05\/Captura-de-tela-2023-05-03-222708-174x174.png 174w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/noscript><\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Normas s\u00e3o <strong>essenciais <\/strong>em qualquer tipo de produ\u00e7\u00e3o, por isso \u00e9 essencial compreend\u00ea-las e como elas influenciam o mercado. Isso porque n\u00e3o s\u00e3o todos os componentes que a <strong>Anvisa<\/strong>, \u00f3rg\u00e3o regulamentador da produ\u00e7\u00e3o de cosm\u00e9ticos no Brasil, <strong>permite<\/strong>. H\u00e1 tamb\u00e9m aqueles que t\u00eam suas <strong>quantidades limitadas<\/strong>, de maneira a n\u00e3o interferir negativamente na <strong>sa\u00fade do consumidor<\/strong>.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>Nesse sentido, a pedido da cliente, elencamos normas referentes \u00e0 aditivos e pigmentos cosm\u00e9ticos, al\u00e9m de outros componentes pol\u00eamicos, como o formalde\u00eddo.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Finaliza\u00e7\u00e3o<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<p>Ap\u00f3s os nossos estudos e conclus\u00f5es, a cliente agora possui um <strong>guia informativo<\/strong> para utilizar no <strong>dia a dia<\/strong> sobre cosm\u00e9ticos e seus diversos componentes. Se <strong>destacando<\/strong> nesse mercado t\u00e3o competitivo e ter um <strong>retorno tanto financeiro quanto de realiza\u00e7\u00e3o pessoal<\/strong> que buscava ao fechar uma parceria com a <strong>Mult<\/strong>.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div style='text-align:center' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_856f098d47ac6' class='yasr-visitor-votes'><div class=\"yasr-custom-text-vv-before yasr-custom-text-vv-before-6497\">Classifique este post!<\/div><div id='yasr-vv-second-row-container-856f098d47ac6'\r\n                                        class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-856f098d47ac6'\r\n                                      class='yasr-rater-stars-vv'\r\n                                      data-rater-postid='6497'\r\n                                      data-rating='5'\r\n                                      data-rater-starsize='24'\r\n                                      data-rater-readonly='false'\r\n                                      data-rater-nonce='98a4d6c762'\r\n                                      data-issingular='false'\r\n                                    ><\/div><div class=\"yasr-vv-stats-text-container\" id=\"yasr-vv-stats-text-container-856f098d47ac6\"><span id=\"yasr-vv-text-container-856f098d47ac6\" class=\"yasr-vv-text-container\"> <\/span><\/div><div id='yasr-vv-loader-856f098d47ac6' class='yasr-vv-container-loader'><\/div><\/div><div id='yasr-vv-bottom-container-856f098d47ac6' class='yasr-vv-bottom-container'><\/div><\/div><!--End Yasr Visitor Votes Shortcode--><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Batons, sabonetes l\u00edquidos, cremes, shampoos, delineadores. Esses s\u00e3o apenas alguns dos exemplos dos mais diversos tipos de cosm\u00e9ticos amados pelos brasileiros. O sucesso dessa ind\u00fastria da beleza se deve ao desejo inerente ao povo brasileiro de cuidar da apar\u00eancia. Com o grande sucesso desse tipo de empreendedorismo, \u00e9 razo\u00e1vel imaginar que o mercado tamb\u00e9m <a href=\"https:\/\/consultoriamult.com.br\/blog\/estudo-da-composicao-dos-cosmeticos\/\" rel=\"nofollow\"><span class=\"sr-only\">Leia mais sobreEstudo da composi\u00e7\u00e3o dos cosm\u00e9ticos<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":7235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[16,14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudo da composi\u00e7\u00e3o dos cosm\u00e9ticos - Consultoria Mult<\/title>\n<meta name=\"description\" content=\"Uma consultoria pode agregar conhecimento, tornando o seu neg\u00f3cio competitivo. 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